Open to remote opportunities

Noor Ul
Saba

Social Media Marketer & Creative Manager

Crafting luxury-inspired digital experiences for international fashion and skincare brands.

Selected work

Grids, campaigns, and brand worlds that feel intentional.

Fashion marketplace ecosystems, luxury skincare feeds, and multi-brand social systems directed for organic reach and elevated aesthetics.

LAAM — Fashion Marketplace portfolio work

Fashion Marketplace

LAAM

@laamofficial · @laam_loves

Managed and grew multiple LAAM brand accounts — cohesive grid aesthetics, festive sale campaigns, and organic daily-user growth across UAE and international markets.

Neue Derma — Luxury Skincare portfolio work

Luxury Skincare

Neue Derma

@neuederma

Minimal, premium editorial grid direction designed to build trust, elevate product presentation, and create a conversion-focused skincare feed.

Skincare & Beauty — Beauty Brands portfolio work

Beauty Brands

Skincare & Beauty

@marjaanbotanicals · @getheressentials

Premium botanical and lifestyle beauty aesthetics — clean product storytelling with UGC-led social systems.

Divinely Crafted — Verified Fashion portfolio work

Verified Fashion

Divinely Crafted

@divinely.crafted_

Editorial fashion layouts with luxury campaign styling, elegant compositions, and cohesive visual storytelling.

Fashion & Clothing — Apparel Brands portfolio work

Apparel Brands

Fashion & Clothing

@zarposhofficial · @sardinia.pk

International fashion branding aesthetics across clothing labels — from product storytelling to campaign grids.

Multi-Account Systems — Agency Operations portfolio work

Agency Operations

Multi-Account Systems

10+ brand accounts

Simultaneously directed fashion, skincare, and lifestyle accounts — each with a distinct aesthetic, voice, and growth strategy.

30+

Brands directed

10+

Accounts at once

100–400+

Daily users / account

100%

Organic growth focus

Services

What I bring to a brand team.

Organic strategy, paid campaigns, creative direction, client servicing, and PR activations for fashion, beauty, and ecommerce brands — available for remote and international work.

Social media strategy

Content systems, calendars, and platform direction for fashion, beauty, and e-commerce brands.

Creative & grid direction

Luxury-inspired Instagram aesthetics, campaign visuals, and cohesive brand storytelling.

UGC & short-form video

Creator-led reels and on-brand UGC that drive organic reach and conversion.

Paid media & performance

Meta, Google, and TikTok campaigns with audience testing, creative A/B, and ROAS focus.

Key account & client servicing

End-to-end account ownership, retention, upselling, and C-level reporting across brand portfolios.

PR, activations & influence

Media outreach, influencer coordination, store raids, and Gen Z campus activations.

Selected brands

  • LAAM
  • Neue Derma
  • Marjaan Botanicals
  • Zarposh
  • Divinely Crafted
  • Sardinia
  • Hangten
  • Jockey
  • HerBeauty
  • Ramsha
  • Get Her Essentials
  • Hunza Candles

Creative expertise

Strategy with an editorial eye.

Social media marketer and creative manager building organic strategy, paid campaigns, PR plans, and ecommerce content systems for fashion and beauty brands — with direct client ownership and cross-functional delivery.

Instagram Grid Design

Cohesive visual systems that make feeds feel editorial and unmistakably on-brand.

Fashion & Beauty Direction

Campaign aesthetics for luxury fashion, modestwear, and premium skincare launches.

UGC & Reels Strategy

Scroll-stopping short-form content built for organic reach and conversion.

Paid & Organic Media

Meta, Google, and TikTok funnels paired with high-performing organic storytelling.

Shopify & Brand Systems

E-commerce-aware content, brand guidelines, and go-to-market narratives that lift ROI.

Client Leadership & PR

Key account management, influencer outreach, and on-ground activations from concept to capture.

Experience

From agency floors to international accounts.

  1. Ride The Wave

    Current

    Account Manager

    • ·Account Management
    • ·Facebook Ads
    • ·Community Distribution
    • Manage multiple Facebook accounts with content posting, engagement, and performance monitoring.
    • Plan and execute Facebook group ad placements with optimized creative and scheduling.
  2. Confinality

    Remote

    TTS Specialist

    • ·Speech Processing
    • ·Artificial Intelligence
    • ·LinkedIn Marketing
    • Delivered high-quality TTS outputs for campaigns while testing AI tools to accelerate workflows.
    • Executed LinkedIn marketing for brand awareness, outreach, and lead generation.
  3. Ozeefy

    Full-time

    Key Account Manager

    • ·Client Services
    • ·Creative Strategy
    • ·Paid Media
    • Owned end-to-end key accounts including Neue Derma, Marjaan Botanicals, Buzzazi, and Muraad Retail — reporting to the CEO.
    • Planned 360° campaigns across Meta and Google Ads with ROAS-focused creative testing.
  4. LAAM Technologies

    On-site

    Social Media Executive

    • ·Social Media Marketing
    • ·SMO
    • ·Brand Activations
    • Directed social ecosystems for LAAM Official, UAE, Modest, Men, and West across Instagram, TikTok, and Facebook.
    • Led PR, influencer outreach, store-raid activations, and Gen Z campus campaigns.
  5. Hive Metrics

    Full-time

    Account Manager

    • ·Client Servicing
    • ·Brand Strategy
    • ·PR
    • Managed a multi-brand portfolio spanning Zarposh, Hangten, Jockey, HerBeauty, Sardinia, Ramsha, and more.
    • Built long-term client relationships through reporting, PR outreach, and strategic growth plans.
  6. Hive Metrics

    Full-time

    Social Media Associate

    • ·Content Creation
    • ·Social Media Management
    • Produced and coordinated creative content for social, paid ads, and websites with consistent brand messaging.
  7. Suno TV

    Internship

    Content Creation & Associate Producer (Intern)

    • ·TV Production
    • ·Editorial Development
    • Developed editorial angles on women's issues and youth engagement for a women-focused program pipeline.
  8. Self-employed

    Freelance

    Freelance Graphic Designer

    • ·Graphic Design
    • ·Fashion Creatives
    • Designed social creatives and fashion concepts for small business and clothing-brand clients.

Education

  • Bachelor of Mass Communication — Advertising & Public Relations

    University of Central Punjab·CGPA 3.59 / 4.0

  • Intermediate in Fine Arts

    Punjab Group of Colleges·Foundation in visual craft & composition

Leadership & volunteer

  • CSC Empowerment & Inclusion Programme

    Built communication strategies for women's empowerment initiatives and gained HR exposure through recruitment support.

  • Fundraising Volunteer — Shaukat Khanum Memorial Cancer Hospital

    Supported a 15-person fundraising-events team for donor outreach at one of Pakistan's leading cancer-care institutions.

Languages·English (Fluent) · Urdu (Native)

Toolkit

Creative production to performance media.

Social & Content

  • Meta Business Suite
  • Instagram
  • TikTok
  • Pinterest
  • Threads
  • Storrito

Design & Production

  • Canva
  • Photoshop
  • Illustrator
  • Premiere Pro
  • AI Graphic Tools

Paid & Analytics

  • Meta Ads
  • Google Ads
  • Google Analytics
  • TikTok Ads
  • SEO

Commerce & Ops

  • Shopify
  • Notion
  • MS Office
  • ElevenLabs

Live content

Reels and collaborations in the wild.

Selected public Instagram reels across skincare, UGC, and brand collaborations.

Let's work together

Open to remote opportunities.

Social strategy, creative direction, UGC, paid media, brand management, and PR activations for fashion and beauty teams.

Based in Lahore · Open to remote & international roles